Hi. I'm Revy Samia and I do graphic design. I also do some HTML, CSS, Webflow, Wordpress, and a bit of UX. I worked at a B2B trade show company as the in-house designer. Then I ran a niche trade show which I did brand development, marketing advertisements, and all trade show of things. After that, I worked at a pharmaceutical company and did the instructions for use on medical devices. And now, I freelance for non-profit organization. In all of that, I drank a lot of coffee and did a lot of press checks too.

So, I'm glad you're here checking out my stuff. Thank you.
A non-profit organization

What I DiD: I refreshed their logo, developed new website using webflow, and created outdoor banners. I also provided graphic design support for events and merchandising, and UI for an app. And I also developed another website for a mission project using the Wordpress platform.

My Role:
Freelance graphic designer
Skills used:
video editing
Print Design
Sketch app

The church logo - refreshed.

First Covenant Church (FCC) of Oakland is in a rebranding stage as communities in the City of Oakland are changing. A new vision was created along with their refreshed identity.

The new look. See the design iterations from simple serif typography (from bottom to top) to new emphasis on the acronym and a new font style. On top of that, graphic representation of the city of Oakland and adaptable, modern colors were used.

A new website.

In refreshing the brand, the work-in-progress website will become as the main tool to introduce FCC to the public. A place where everything FCC will be available -- an expanded version from the current site.

Video editing.

Video editing with basic tools such as iMovie was challenging, but it enabled me to be creative telling the story.

The plan was to capture the experiences and asked the college students what they thought of the retreat in a 'cafe' style interview. With this, one of the main challenge was getting rid of the background noise. With iMovie, it was impossible to rid the sound. The solution was to mix an instrumental music as the sound track to mask the noise. It worked. Also, in this video, I split/spliced from several videos to create the story. I used a Canon DSLR attached to a mono/tripod with a shotgun microphone. To edit the video, I used iMovie.

Outdoor banners.

Refreshed look is not only done in a digital platform, but also carried over to public-facing media. Outdoor banners hanging at the front of the church parking entrance facing the public provides minimal, yet important information of who FCC is.

An event poster.

FCC has plethora of events and programs for all age groups. Mens Ministry is one of their popular one.

In their most recent event, I created a poster to promote it. Instead of using an actual photograph as the visual element, I vectorized the photo to make it more interesting to the viewer. I wanted the images to be a conversation piece, provoke interaction by guessing who's who in the picture -- it was like a gamification on print. Surprisingly, it encouraged engagement of the viewers with the event and it worked! People enjoyed looking at the piece and at the same time wanted to find out more about the event.

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A Bay Area Sculptor

What I Did: I designed the identity materials, such as, business card, wine label, and poster. I also developed the website using Wordpress platform. I photographed the artist's sculptures and processed them using a photo editing tool.

My Role:
Freelance graphic designer
Skills used:
Print Design
Sketch app

Poster. Business Card. Wine Label.

Deborah Samia is a successful and talented sculptor in the Bay Area for more than a decade. She now expanded her platform to showcase her talent that business identity materials are needed.

For this season, we decided to use a simple image from one of her popular piece to be the main visual element. A cropped style of the piece was used on business cards, posters, and a wine label.

The wine label was a playful concept for a cabernet sauvignon wine to align with artwork's red lips. Hence the name "Red Lips" for a red wine.

A website.

With all her art pieces, a website was needed to showcase her body of work online. Another promotional tool readily available for her clients to see. I used wordpress to create the website. Also, I photographed several of her pieces to be used online.

Some of the photos I took.

Here are some of the photos I took. I used natural lighting with some play on depth of field to capture the essence of the pieces. I used a DSLR and processed them using photoshop.

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Manufacturer of earth moving equipment
UX design Project (3-person team, 2.5 weeks sprint)

CASE STUDY: This project was a UX process to monitor earth moving machines using an app.

Caterpillar's customers believed that they need to purchase a new machine in order to upgrade. Caterpillar would like to research how they could help their customers reduce their acquisition costs using an online shopping tool.

Find out what the team uncovered for the scope to pivot and insights that will help the stakeholders to make decision to move forward.

My Role:
UI/Visual Designer
Skills used:
User Flow
Mobile App
Journey Map
Sketch App
Design Studio
Content Strategy
Flinto App

CAT's initial test.

When CAT's customers tested their current online shopping tool for upgrades, they learned that there were more issues than acquiring upgrade parts (both online and phone call). The feedback from the customers were: a) it's difficult to identify legacy parts for old machines because the lack of tribal knowledge. b) it's frustrating to shop online due to inconsistent parts database. As a result, customer shops somewhere else. This problem causes the dealer and CAT lose revenue and poses warranty problems for part incompatibility.

Competitve & comparative analysis.

After we discovered more problem than the initial brief, we casted a wider net on our research. We analyzed the competition's online tool. We asked dealers and equipment operators what their pain points were when maintaining their machines.

Their feedback was: they wanted an efficient way to track their machines on site and inventory accurate. Without this it caused them to do too much inefficiently and end up spending unnecessary expenses. For example, an expired equipment warranty go unnoticed could be costly.

We also compared the competitor's digital tools against our clients. We discovered that all have  unorganized information architecture, duplicate categories, broken data systems, and overlapped pages.

The pivot!

CAT was radically transforming their digital platform to help their dealer network and customers to make informed decisions when shopping for parts or machines so they don’t end up making unnecessary expenses.

The problem was CAT’s customers were confused about using the current acquisition tools that they end up doing too much. They didn't have the ability to track their equipment on the field efficiently, they had problems in maintaining their services accurately, and they faced challenges in buying parts especially for the old equipments.

The goal was to increase clarity and user efficiency. If there was a way for customers to perform their tasks efficiently, then CAT and their dealers would have been well informed to meet their needs.

The opportunity was to expand revenue growth through a robust digital platform. One of the idea to address this was to create a mobile app for easy accessibility when needed right away. The primary goal was for customers to do their tasks efficiently and easy without confusion. The business goal was to mitigate loss of revenue from customer drop-offs and lack of customer-centered process.

The journey map.

Synthesizing our research data, it reminded us who the customers were and their challenging experiences, which allowed us to ideate the solution to the problem.

One of the methods we created was a journey map to determine improvement opportunities for the customer’s experience when using the digital platform. On top of that, we created personas to humanize the problem based on individual goals and needs. This helped us further focused on the solution.

Get client's buy in.

Before moving forward with the project, we had to get the client’s buy-in to the idea of the mobile app. Armed with our research data, we explained and suggested that in order for the app to work, their current digital infrastructure needed a major overhaul.

First, the major impact was the information architecture for way finding didn’t make sense. There were flows that went to another product portfolio and taken the user to the digital abyss.

Second, there were too many digital products with different data systems not aligned. This confused the user when searching for a particular product.

The client understood the challenges it will impose to incorporate the mobile app with their current system. Knowing that they were committed to transform their digital platform for scalability and profitability, they were okay for us to move forward with the prototype.

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Ideate with the client.

To focus on developing of the product, we conducted a design studio with the client to help us structure the goals and needs of the customer as a solution, such as, to track the maintenance of their equipment, to manage the fleet, and to buy parts for services or upgrades.

With the client’s involvement, we were able to fine tune the many design iterations and flesh out the features, way finding, and user flow of the product.

Wireframe prototype.

After the design studio, we created a wireframe for the mobile app to visualize the concept with material designs in place. It was the development phase where getting the right design of the app intertwines with getting the design right for the user’s experience. As a result, a prototype was created.

Usability test.

With the clickable prototype stored in a smartphone, we went back to the customers we originally interviewed and did a usability test. They gave us constructive feedback and said solving the problem based on their goals and needs were met. Their experience in using the app was efficient and productive with less disruptive on time management. The only constraints we have found was the prototype was not high fidelity enough. It required time to explain the intent and being ‘wow’d’ by the initial look -- they expected more content. Otherwise, the task was taken without any distraction.

Key takeaways and next steps.

One of the takeaway was during the research stage we wished we had more customer experience data when we went out to do interviews. Given that we had 2.5 weeks for this project, we were fortunate to acquire enough solid facts for CAT Innovation Team to present to Caterpillar’s stakeholders and influencers. They were confident with the materials gathered that they used our prototype as part of their presentation to land funding.

The next steps we recommended to them were to do more user research to get a better feel of the variety of customers to explore the advancement and, more importantly, overhaul their current data management systems to align with the future of expandable digital customer experiences.

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manufacturer of medical infusion device

What I did: I created instructions for use labels for various medical devices. I drew technical illustrations of devices to be used in product manuals. I provided graphic design support to Human Factors team for usability testing of a new device keypad. I performed press checks on materials with print vendors for quality assurance. I managed and facilitated artwork development from concept to product release in a fast-paced agile environment.

My Role:
In-house sr. graphic designer
Skills used:
Microsoft Word
Press Check
Document Management System

Instructions for use labels.

It was never enough to stress the importance of developing the instructions for use labels with accuracy and zero mistakes. If either one was compromised, then consequences could be fatal for the patient. That was my responsibility. To make sure that the instructions, under the FDA guidelines, were verified, validated, and tested for accuracy and durability (for the materials used).

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A consumer show for paintball enthusiasts

What I Did: I designed wide range of exhibitor/attendee-facing promotional materials, such as, sales brochures, direct mails, posters, billboards, and show signage. I created and developed a brand for a niche extreme sport market and prepared artwork files for printing and online use. I systematized and organized marketing plan and content strategy to promote the show effectively. And I coordinated the event with facility managers, decorators, staff, and vendor services.

My Role:
Graphic designer & event producer
Skills used:
Print Design
Press check
Plan Advertisement
Market Research
Event Planning
Brand Development
Outdoor Signage
Project Management
Web Design
Customer Experience

The logo development.

Paintball was a fast growing extreme sport in the early 2000. Industry products were developed in an alarming rate and the consumers needed to catch up to learn all about them. Bridging this gap helped the industry grow where exposures to both sides exploded exponentially.

Paintball Expo came to fruition. It was the first consumer show catered to all paintball enthusiasts.

As the industry evolved, Paintball Expo brand evolved as well. See the transformation of the logo from 2002 to 2007.

The promotional campaign.

Learn. Shop. Network.

It was a simple and straight to the point tagline used on all promotional materials. It triggered enthusiasm, interest, and excitement from both exhibitors and attendees.

To capitalize the campaign, I planned the advertisement schedule accordingly utilizing direct mails, post cards, posters, magazine ads, and billboards from 6 months before the show up to the time of the event. The plan maximized the exposure and acquired optimum interests from both attendees and exhibitors.

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Other Projects

Professional Trade Shows, Inc.

October 1995 - July 2005

As an ambitious creative person who constantly use design thinking on anything that is disruptive to people's lives, I'm learning everyday as new experiences, habits and technologies are formed.

Check out the following projects that were created, sketched, and imagined on various platforms.

My Role:
graphic designer
Skills used:
A Different way of shopping cars online.
CASE STUDY: This project was to develop a website for car shoppers to compare cars based on human-centered experience rather than the information provided by the manufacturer’s product specification.

The client believes that this service will provide human interaction data as a metric to make well informed decisions. It is about how things are compared based on satisfaction from the combined look, feel, and functionality of the car.

The following images/illustrations I created further detail the process took place in building the high-fidelity prototype.

And the story goes...
Skills used:
user flow
sketch app
hi-fidelity UI
Retrospective: Exploring Rapid Prototyping
Sketches: how to do laundry
To create a paper prototype for a mobile app that could be used in doing laundry.

This was a UXD Immersive course project done in 3 days. It included interviews, sketches, and prototypes (in paper). All illustrations were drawn by me using pencil and paper.

The story goes...
Skills used:
user interview
journey map
My user experience at BevMo.
I want to find out how much that bottle of rum on the bottom shelf cost. Problem is once I get down there, I won't be able to get back up.
Aha! I think I found a solution. Or...
Skills used:
Cell phone camera
shopping for booze
Photos I took during my mission trip in Cambodia.
Logo Design
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